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Akeno

Three brands in one, that's what we did for Akeno. They had three categories to work on and we wanted to give everyone an identity and also make them part of something bigger. Here she is, Akeno, Cleo and Solo

Service

Branding,

brand manual

Client

Akeno

Year

2016

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The isotype

Composed of three concentric circles that evoke dynamism, curiosity and
the cyclical essence of the components of life.

The logotype

Carefully chosen for its modern style, but without neglecting elegance, the logo seeks to highlight versatility
and the innovation of the brand. The font used in the logo is Huelic in its Light version.

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Uses and security zones

To maintain regulations, a safety zone has been established around the brand. This safety zone, called negative space, indicates the appropriate distance in which any other graphic and text element can be positioned without influencing the relationship between logo and isotype.

Akeno-project-behance.jpg

Cleo and Solo

We were pleased to create an umbrella brand and two individual brands for a conglomerate of product categories focused on women and femininity. 

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