Akeno
Three brands in one, that's what we did for Akeno. They had three categories to work on and we wanted to give everyone an identity and also make them part of something bigger. Here she is, Akeno, Cleo and Solo
Service
Branding,
brand manual
Client
Akeno
Year
2016
The isotype
Composed of three concentric circles that evoke dynamism, curiosity and
the cyclical essence of the components of life.
The logotype
Carefully chosen for its modern style, but without neglecting elegance, the logo seeks to highlight versatility
and the innovation of the brand. The font used in the logo is Huelic in its Light version.
Uses and security zones
To maintain regulations, a safety zone has been established around the brand. This safety zone, called negative space, indicates the appropriate distance in which any other graphic and text element can be positioned without influencing the relationship between logo and isotype.
Cleo and Solo
We were pleased to create an umbrella brand and two individual brands for a conglomerate of product categories focused on women and femininity.