Mi Hora Cero
Stories of different people, but with very similar situations. In "Mi hora cero" we focus on narrating the circumstances of 5 characters, who suffer the same scenario, We invite you to review and raise awareness about a very delicate topic, but definitely important topic.
Service
Social Campaign
Customer
Fundación Desafío
Year
2022
The brand
We tought about all the stories told by people, regardless of their social environment, their skin color or their economic situation. The campaign was developed so that everyone who have suffered this situation, or cannot understand it, felt invited to listen and understand what the victims of sexual abuse and pregnancy experience on a daily basis due to these circumstances.
Brands that do well
Abortion due to rape should be a provision of health services, however, in our country, it is not yet identified as such. That is why we had great need to spread the word in an educational and understandable way, about cases that happen, but in fictional characters.
Your body, your decision
We created a multi-platform campaign effectively, our targeted audience reacted positively, despite the negative responses, which we expected. But we know that we managed to broaden the perspective of our audience, who observe everything exposed in the campaign.
